My name is Asha Gaines-Smith and I am a graphic designer and story teller. I am a graduate of Howard University, where I received my BFA in Theatre Technology with a focus in set design. I have taken classes in both painting and drawing and I use mostly in Adobe Illustrator and Procreate to illustrate. I have a passion for illustrating fantasy, and individuals in nature. I am currently a Graphic Designer at Broadway Direct, an opportunity I am proud to say I received through the Black Theatre Coalition.
Graphic Designer | Broadway Direct
Oct 2025- Current
Educate myself on data driven insights to understand what ads perform best on social media.
Preform all graphic design responsibilities for Broadway Direct.
Research current design trends being used by other designers.
Manage multiple creative projects at once while meeting deadlines.
Organize and maintain files in Dropbox.
Graphic Design Fellow | Broadway Direct
Oct 2024- Oct 2026
Designed paid and organic social media graphics for engagement and brand awareness.
Designed motion graphics for email blasts.
Edited and enhance images for editorial and social media use.
Designed digital article headers for the Broadway Direct website.
Designed graphics that align with Broadway Direct’s brand guidelines.
Edited and added text to videos for Broadway Direct’s social media
Digital Media Manager
March 2023- June 2023
Edited and enhanced photos for client’s social media.
Created social media schedules for client’s instagram.
Created invoices and for client.
Formulated look books and swatch previews for client.
Art Instructor | The Sage Collective
March 2025
Proposed multiple plans for drawing classes that could be completed within an hour.
Instructed students over a live stream on drawing a still life using objects around their house
Instructed students over a live stream on completing a self portrait of themselves.
Freelance Digital Media Marketing Consultant
Jan 2023- March 2024
Created digital media marketing strategy for clients’ and formulated pitch decks.
Audited clients’ social media, advising them on how to best grow and engage their audience to meet
their goals.
Created logos for clients.
Edited clients’ websites.
Commissioned Artist | The National Basketball Association
Feb 2021
Created a piece highlighting HBCU life for the NBA to showcase during the 2021 All- Star Game
Participated in a recorded interview with the NBA, answering questions about by artwork
My name is Asha Gaines-Smith and I am a graphic designer and story teller. I am a graduate of Howard University, where I received my BFA in Theatre Technology with a focus in set design. I have taken classes in both painting and drawing and I use mostly in Adobe Illustrator and Procreate to illustrate. I have a passion for illustrating fantasy, and individuals in nature. I am currently a Graphic Designer at Broadway Direct, an opportunity I am proud to say I received through the Black Theatre Coalition.
The tools I use
AGS
AGS
Sims Lover
Asha Gaines-Smith is a
Asha
Gaines-Smith
is a
My experience
Asha
Gaines-Smith
is a
Graphic Designer | Broadway Direct
Oct 2025- Current
Educate myself on data driven insights to understand what ads perform best on social media.
Preform all graphic design responsibilities for Broadway Direct.
Research current design trends being used by other designers.
Manage multiple creative projects at once while meeting deadlines.
Organize and maintain files in Dropbox.
Graphic Design Fellow | Broadway Direct
Oct 2024- Oct 2026
Designed paid and organic social media graphics for engagement and brand awareness.
Designed motion graphics for email blasts.
Edited and enhance images for editorial and social media use.
Designed digital article headers for the Broadway Direct website.
Designed graphics that align with Broadway Direct’s brand guidelines.
Edited and added text to videos for Broadway Direct’s social media
Digital Media Manager
March 2023- June 2023
Edited and enhanced photos for client’s social media.
Created social media schedules for client’s instagram.
Created invoices and for client.
Formulated look books and swatch previews for client.
Art Instructor | The Sage Collective
March 2025
Proposed multiple plans for drawing classes that could be completed within an hour.
Instructed students over a live stream on drawing a still life using objects around their house
Instructed students over a live stream on completing a self portrait of themselves.
Freelance Digital Media Marketing Consultant
Jan 2023- March 2024
Created digital media marketing strategy for clients’ and formulated pitch decks.
Audited clients’ social media, advising them on how to best grow and engage their audience to meet their goals.
Created logos for clients.
Edited clients’ websites.
Commissioned Artist | The National Basketball Association
Feb 2021
Created a piece highlighting HBCU life for the NBA to showcase during the 2021 All- Star Game
Participated in a recorded interview with the NBA, answering questions about by artwork